The UK's Competition and Markets Authority (CMA) accused Google of exploiting its dominance in the digital ad market to block competition. The CMA alleges that since 2015, Google has used its power to favor its own AdX ad exchange, manipulating bids to gain higher value in auctions and shutting out rivals. Google disputes these claims, calling them based on "flawed interpretations." If found guilty, Google could face a fine up to 10% of its global revenue. Similar investigations are ongoing in the EU and US.
UK regulators have accused Google of abusing its dominance in the digital advertising sector, particularly in Britain’s $2.4 billion market. The Competition and Markets Authority (CMA) claims Google unfairly prioritizes its own services, hindering competition in ad exchanges. Google allegedly exploits its ad exchange (AdX) to manipulate bids and gain unfair advantages. Google disputes the claims, arguing that the case is based on flawed interpretations. The CMA could fine Google up to 10% of its global revenue if the charges are upheld.
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