Saudi Arabia’s 2034 FIFA World Cup initiative has formed a partnership with the Saudi Research and Media Group’s Manga Arabia to launch a special edition manga titled “Road to 2034.” This collaboration aims to engage young football fans and manga enthusiasts worldwide as the Kingdom gears up to host the first-ever FIFA World Cup featuring 48 teams in a single nation.
Key Highlights of the Partnership:
Manga Details:
- “Road to 2034” will be available in Japanese, English, and Arabic, catering to a diverse audience.
- It will be released both in print and digital formats, making it accessible to a wide range of readers.
Cultural Celebration:
- The manga is part of the Saudi Football Federation's strategy to celebrate the nation’s culture and legacy, highlighting the significance of the upcoming World Cup.
- The partnership serves as a platform to connect with youth globally, using storytelling to inspire the next generation of footballers.
Legacy and Engagement:
- Hammad Albalawi, head of the Saudi Arabia FIFA World Cup, emphasized the bid's goal to unite the nation through football and inspire future generations.
- He noted that with 63% of the population under 30, engaging young people in ways that resonate with their interests is vital for leaving a lasting legacy.
Empowering Local Talent:
- Rashid Al-Rashed, CEO of SRMG, highlighted the partnership's role in empowering local talents and promoting storytelling as a means to connect with future generations.
- Essam Bukhary, General Manager and Editor-in-Chief of Manga Arabia, pointed out that this initiative reflects Saudi Arabia’s growing prominence in the global sports arena and the importance of the manga industry in inspiring youth.
Strategic Timing:
- The announcement coincided with the World Cup 2026 qualifier match between Saudi Arabia and Japan at the King Abdullah Sports City Stadium, underscoring the connection between the manga release and ongoing football events.
This initiative not only aims to engage youth through the popular medium of manga but also reinforces Saudi Arabia's commitment to showcasing its rich cultural heritage on the global sports stage as it prepares for the historic World Cup in 2034.
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