Hourglass Cosmetics has expanded into Saudi Arabia, introducing its vegan and purpose-driven beauty line to the region. Founded by Carisa Janes in 2004, the brand has been a pioneer in combining luxury with ethical practices, becoming fully vegan by 2020. This move aligns with the growing demand for cruelty-free and sustainable beauty products in the Gulf Cooperation Council (GCC) region, particularly in Saudi Arabia, where the vegan cosmetics market is projected to reach USD 695 million by 2028.
Hourglass's commitment to innovation and integrity is evident in its product lines, such as the Unlocked Collection, which donates 5% of net profits to the Nonhuman Rights Project, and the Ambient Lighting Collection, known for its photoluminescent formulas that enhance the complexion.
In Saudi Arabia, Hourglass products are available through online retailers like Ounass, offering a range of makeup items including the Veil Hydrating Skin Tint and the Unlocked Soft Matte Lipsticks.