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Bluesky adds private bookmarks feature in response to user privacy requests

MENA News Today · September 11, 2025 · 2 min read

 Bluesky adds private bookmarks feature in response to user privacy requests

 

Bluesky Adds Private Bookmarks

Bluesky, the emerging microblogging platform, has introduced a highly requested feature: private bookmarks (also referred to as “Saved Posts”). This allows users to save posts for later reference without making their activity visible publicly.


🔐 A Response to Privacy Concerns

  • Traditionally, Bluesky activities like likes are visible to everyone.

  • The private bookmarks feature allows users to discreetly save posts, including sensitive or personal content, addressing growing privacy demands.


📌 How It Works

  • Users can click a bookmark icon under any post to add it to their private “Saved” section, accessible from the main navigation.

  • Available on both mobile and web versions of Bluesky.

  • Posts previously saved using the 📌 emoji can be migrated into this new private section.


🔄 Technical Notes

  • The underlying protocol, Authenticated Transfer Protocol (AT Protocol), does not yet fully support private data.

  • As a temporary measure, bookmarks are stored outside the protocol, similar to direct messages.

  • Future updates to the protocol will allow full integration of private data handling for bookmarks.


🌍 Growing Adoption

  • Bluesky’s popularity has surged, especially after many users left X (formerly Twitter) following Elon Musk’s acquisition.

  • The platform has become a hub for scientific communities; posts referencing scientific articles show higher engagement and originality than similar posts on X.


✅ Conclusion

By introducing private bookmarks, Bluesky is enhancing user privacy while expanding its feature set. This move may increase user engagement and attract individuals who prioritize online privacy.

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