EXCLUSIVE: Meta AI launches in Middle East, extends support for Arabic language

Meta has officially launched its AI assistant, Meta AI, in the Middle East and North Africa (MENA) region, extending support for the Arabic language. The rollout is gradual, with full accessibility already available in key markets including the United Arab Emirates, Saudi Arabia, Egypt, Morocco, and Iraq.

Integrated seamlessly across Meta’s family of apps—Facebook, Instagram, WhatsApp, and Messenger—Meta AI can be accessed through its blue circle icon without requiring prior registration. It is also available in group chats by simply typing ‘@Meta AI,’ making it ideal for quick research, brainstorming, and collaborative planning.

Built with Meta’s state-of-the-art Llama 3.2 model, Meta AI can generate text, create and animate images directly within Meta apps. Users can explore the AI’s image-generation feature by typing ‘Imagine’ followed by a detailed description of the desired image.

To celebrate Meta AI’s arrival in the MENA region, Meta is launching “Elevating Every Moment,” a content series designed to help users unlock the full potential of Meta AI. This initiative includes collaborations with regional creators on Instagram and an educational series on Meta Arabia, offering guidance on crafting effective prompts for both professional and personal use.

Meta AI is on track to become the world’s most widely used AI assistant by the end of the year, with nearly 700 million active monthly users and availability in 42 countries and 13 languages.