Coach launches debut Ramadan campaign featuring Saudi DJ Cosmicat

 

US luxury fashion label Coach has launched its inaugural Ramadan campaign featuring Saudi DJ and producer Nouf Sufyani, also known as Cosmicat, alongside football player Farah Jefry and fashion upcycler Salima Alaoui. The campaign aims to reflect the holiday's emphasis on community and bonding, showcasing the brand's Tabby bag and Willow shoulder bag. The collection introduces new footwear styles and is available in various colors, including cream white, pastel yellow, jet black, denim blue, beige, and khaki. The campaign adds to the growing trend of international brands releasing Ramadan campaigns with Arab representation, celebrating the rich and generous Arab culture.

Cosmicat expressed her joy about the campaign, emphasizing the fantastic experience of collaborating with talented individuals and experimenting with diverse styles from one of her favorite brands. The camaraderie between the talents was evident in the shots, where they posed together, engaging in playful interactions.

The campaign showcased Coach's latest Tabby bag and the Willow shoulder bag, along with the introduction of the brand's newest footwear styles. The bags were presented in an array of colors, including cream white, pastel yellow, jet black, denim blue, beige, and khaki. Cosmicat donned various outfits, such as a denim ensemble and an oversized beige overall, accessorized with purses in different colors.

Cosmicat highlighted the significance of international brands featuring Arab representation in Ramadan campaigns, celebrating the richness and generosity of Arab culture. CH Carolina Herrera, another brand, also recently unveiled a Ramadan collection with Australian-Lebanese model Jessica Kahawaty, showcasing a curated selection of modest wear for the holy month.