Saudi Arabia's tourism authority has entered into a significant partnership with global bookings firm Trip.com, among other agreements, at the ITB Berlin trade show. As part of the 14 deals signed, the partnership with Trip.com is expected to attract an additional 350,000 tourists to Saudi Arabia. The Kingdom has achieved its Vision 2030 target of securing 100 million tourists a year seven years ahead of schedule, thanks to a strong 2023. The deal with Trip.com is the largest global partnership for the Saudi Tourism Authority to date, leveraging the booking company's extensive network and technological expertise. Other agreements include collaborations with German low-cost airline Eurowings, Saudi carrier Flynas, Visit Bahrain, Visit Oman, and Qatar Tourism. The Saudi delegation to the trade show, led by Minister of Tourism Ahmed Al-Khateeb and Vice Minister of Tourism Princess Haifa bint Muhammad, showcased the Kingdom's dynamic and diverse destinations, securing over 14 new agreements to boost connectivity and global awareness. The authority's growth is seen as just the beginning of its tourism story, built on for years to come. The agreements include launching new flight routes, such as Flynas' Jeddah-Berlin route and Eurowings' direct routes connecting Cologne and Berlin to Jeddah.
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