TikTok partners with Esports World Cup ahead of Riyadh tournament

 TikTok is set to be the official entertainment partner for the inaugural Esports World Cup in Riyadh, scheduled from July 3 to August 25. This partnership, established with the Esports World Cup Foundation (EWCF), aims to elevate esports content and broaden its reach.Key Aspects of the Partnership:

  1. Content and Engagement:

    • Esports World Cup Hub: TikTok will create a dedicated hub within the app featuring content from official broadcasters, teams, and players.
    • Exclusive Content: The EWCF will produce exclusive content specifically for TikTok, encouraging collaborations with popular creators.
    • Weekly Show: The partnership includes a weekly show with reports and news from the Esports World Cup.
  2. Statements from Key Figures:

    • Mohammed Alnimer (EWCF Sales Director): Emphasized that the partnership aims to redefine esports content and entertainment for a broader audience. He highlighted TikTok's role in engaging authentically with global esports communities and supporting Esports World Cup athletes and clubs.
    • Mohamed Harb (Head of Partnerships, TikTok MENA): Stressed TikTok's commitment to connecting fans and players across cultures and regions, and its ambition to shape the future of gaming content and fan engagement.
  3. Event Highlights:

    • Largest Esports Event: The Esports World Cup is poised to be the largest event of its kind.
    • Extensive Partner Roster: The tournament has partnered with various firms in the sportswear and beverage sectors.
    • Prize Pool: The event will feature an unprecedented prize pool of $60 million.
    • Additional Activities: Alongside the main gaming events, there will be community tournaments and pop culture celebrations.

This collaboration between TikTok and the EWCF reflects the growing synergy between social media platforms and the esports industry, promising an engaging and dynamic experience for fans worldwide.

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