Yara Shahidi stars in new Jean Paul Gaultier campaign
Yara Shahidi has been unveiled as the face of Jean Paul Gaultier’s latest fragrance campaign, promoting Gaultier Divine Elixir, a concentrated version of the brand’s original eau de parfum launched in 2023. The campaign debuted in August 2025 and features Shahidi alongside model Raphael Diogo, capturing a vision of modern femininity.
🔹 Fragrance Composition
Crafted by perfumer Quentin Bisch, Gaultier Divine Elixir is an oriental floral fragrance blending floral, marine, and gourmand notes.
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Top notes: Calypsone, bergamot, and red berries.
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Middle notes: Lily, ylang-ylang, and jasmine.
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Base notes: Meringue, musk, and patchouli.
The fragrance is vegan, cruelty-free, and made from 90% naturally sourced ingredients, reflecting both luxury and sustainability.
🔹 Campaign Aesthetic and Message
In the campaign, Shahidi wears a gold-hued sequined gown and a velvet black top adorned with gold baubles, reflecting the fragrance’s bold and luxurious character. She is portrayed as a golden goddess, symbolizing empowerment, confidence, and authenticity.
Shahidi also contributed to casting and creative direction, emphasizing diverse expressions of femininity and aligning the campaign with her advocacy for inclusivity and empowerment.
🔹 Shahidi’s Perspective
Shahidi views the campaign as a platform to challenge conventional notions of femininity. She explains, “We’re not pushing one idea of what it is to be feminine, we’re actually showing you authenticity is synonymous with femininity.” This approach reflects her commitment to redefining beauty standards and encouraging self-expression.
🔹 Cultural Significance
As a part-Middle Eastern actress and Harvard graduate, Shahidi’s role underscores the importance of diverse voices in the beauty industry. Her presence in the campaign highlights Gaultier’s dedication to inclusivity and the celebration of multifaceted identities, making the fragrance not just a luxury product but also a statement of modern cultural values.
This campaign reinforces both Jean Paul Gaultier’s legacy of bold, expressive fragrance and Yara Shahidi’s position as a role model for authenticity and empowerment in contemporary fashion and beauty.