Google Launches AI Mode in the MENA Region
Google has officially rolled out its AI Mode in the Middle East and North Africa (MENA) region, offering users an enhanced and interactive search experience powered by advanced artificial intelligence. This move represents a significant shift in how users in the region access information and engage with Google’s digital services.
🔹 What is AI Mode?
AI Mode is an integrated feature within Google Search that allows users to ask complex questions and receive detailed, contextually relevant answers. It is powered by a specialized version of the Gemini 2.5 model, capable of:
Handling multi-layered and complex queries.
Providing in-depth explanations, comparisons, and tailored recommendations.
Incorporating multimodal content, such as images and video snippets, to enrich results.
Users can also ask follow-up questions, receiving nuanced responses personalized based on their past interactions and preferences.
🔹 Deployment in the MENA Region
The rollout begins in the United Arab Emirates, with a gradual expansion to other countries in the region. Users will see a dedicated AI tab within their search results and the Google app on Android and iOS, allowing seamless switching between traditional search and AI Mode.
🔹 Key Features
Advanced reasoning: Designed to handle complex tasks like travel planning, product comparisons, or technical problem-solving.
Multimodal exploration: Users can interact using text, voice, or images to get more comprehensive and interactive answers.
Personalized responses: AI Mode adapts results to user preferences and past behavior for more relevant information.
Shared search sessions: Users can share AI-generated search sessions with others, enabling collaboration or the continuation of research.
🔹 Impact and Future Outlook
The launch of AI Mode in MENA is part of Google’s broader strategy to integrate artificial intelligence across its services, aiming to make search more intuitive and efficient. The goal is to create a richer, more interactive user experience that meets the specific needs of the region while preparing for a future where AI is an everyday tool for research and decision-making.
In the long term, Google plans to expand language support to include more regional languages, enabling a larger audience to fully benefit from AI Mode’s advanced capabilities.