Bella Hadid is the face of Adidas Originals’ latest campaign for its SL “Super Light” 72 sneaker, reintroducing the iconic running shoe from 1972 in five colorways. The campaign features Hadid in digital and billboard ads, including a prominent display in New York City. Celebrating this milestone, Hadid shared her excitement on Instagram, emphasizing the significance of these “pinch me moments.” Shot in Paris, the campaign photos show Hadid in Adidas attire, holding a bouquet of red flowers. Beyond modeling, Hadid launched her own brand, Orebella, this spring, debuting with three perfumes. She announced that a portion of Orebella’s proceeds supports the Orebella Alchemy Foundation, benefiting causes like Girls Club New York and PATH Intl., reflecting her commitment to creating positive change through charitable initiatives.
